Russian River Valley, CA

Wine for
Right Now.

Seriously good Pinot Noir, Chardonnay, and Rosé from one of California's greatest valleys. $20 a bottle. No excuses needed.

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Pop N' Pour 2024 Russian River Valley Pinot Noir bottle
Our Story

Born in the Valley.
Built for You.

Russian River Valley isn't just a place on a map — it's where Pacific fog rolls in each morning, the soil tells a centuries-old story, and grapes reach their full, brilliant potential. We just happen to bottle all of that for $20.

Pop N' Pour was started by wine lovers tired of pretentious labels and triple-digit price tags. Great wine shouldn't require a sommelier. It should require a bottle opener.

Explore the Lineup
2023 Founded
RRV RRV's Finest Vineyards
$20 Every Bottle, Every Time
3 Varietals
The Lineup

Our Wines

Russian River Valley. Twenty dollars a bottle.

Best Seller
Pop N' Pour 2024 Pinot Noir
2024 · Russian River Valley

Pinot Noir

Dark cherry · Earthy oak · Silky finish

Sourced from two of Russian River Valley's finest vineyards, this Pinot captures everything the appellation does best — light-bodied, complex, and absolutely crushable any night of the week.

$20 Buy a Bottle
Pop N' Pour Chardonnay
Russian River Valley

Chardonnay

Crisp apple · Toasted butter · Bright citrus

Our Russian River Valley Chardonnay — bright, balanced, and built for any occasion.

$20
Pop N' Pour Rosé
Russian River Valley

Rosé

Watermelon · Fresh strawberry · Dry finish

Dry, bright, and built for outdoor drinking. Pop this one anywhere and everywhere.

$20
Why Pop N' Pour

Great wine shouldn't cost a fortune.

We did the hard work — sourcing from one of California's most celebrated appellations — so you don't have to spend more than a twenty to drink really, really well.

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Estate Quality

100% Russian River Valley grapes from vineyards we know and trust personally.

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$20 Flat

Every wine, every bottle, every time. No surprises at checkout, ever.

🥂

No Pretense

Drink it at a bonfire or at brunch. We just care that you enjoy it.

Don't Take Our Word For It

People Are Talking

"Finally, a wine I actually want to drink that doesn't make me feel like I need to know what 'terroir' means."

— Jamie L., San Francisco

"The Pinot Noir is the best $20 Pinot I've ever had. And I've had a lot of Pinot."

— Marcus T., Portland

"Brought the Rosé to a picnic and everyone asked where to buy more. That's all I need to say."

— Priya M., Los Angeles
Ready to Pop?

Order Online

Free shipping on 6+ bottles. Mix and match across the whole lineup.

Single Bottle

$20

Pick your favorite — or try something new.

  • Choose any varietal
  • Ships in 3–5 days
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Best Value

6-Bottle Mixed Case

$110 save $10 + free shipping

Mix any wines across the lineup.

  • Build your own case
  • Free standard shipping
  • Easy reorder anytime
Build a Case

12-Bottle Case

$210 save $30 + free shipping

Stock the cellar. Or just the fridge.

  • Maximum savings
  • Free priority shipping
  • Gift wrapping available
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Limited batch. Each varietal is made in small quantities — once it's gone, it's gone until next vintage.

Order Before It Sells Out
Find Our Wine

Near you.
Right now.

Pop N' Pour is available at select retailers across California, Oregon, and Washington — and we ship nationwide online.

Available at:

  • Total Wine & More
  • BevMo!
  • Whole Foods Market
  • Safeway Wine Shops
  • Local independent wine shops
  • + 200 more locations
Or Buy Online →